Starbucks Salon NYC

Starbucks Salon is a nomadic, interactive coffeehouse, gallery and performance venue all rolled into one. It’s inspired by the coffeehouse culture that started back in France (hence the Rococo chairs!) and evolved into underground movement such as Beatniks. The event ran in September 2006 at 76 Green Street in Soho, New York city. The [...]

Nike Watch Pattern Design

Designed the laser-cut pattern for Nike Presto watch in 2004. Aurelie Tu was the amazing designer behind the actual watch

Black Apron Exclusives

Packaging for Black Apron Exclusive Coffee Packaging was featured on Communication Art Design Annual 47.
The bottom left is the process mock-up – I hand cut the box with exacto! The talented designer behind the band and insert is Jeff Wilkson, who owned the product for its entire life cycle.

GNU B-Nice snowboard 2010, Good Wood Winner

Another Good Wood Winner!
Barrett was feeling the dark colors for the 2010 boards. I was inspired from the color-blind test dots for the logo treatment. fun!

Starbucks Recycled Merchandise

Worked with a team of designers and writers to develop Starbucks recycled merchandise. The Recycled mugs are made in a zero-waste factory in Japan– the workers even take their lunch waste home. It’s 20% recycled serve ware. The designer is Alice Friedel, the writer is Francesca Marlini. Recycled tumblers are written by Erica Rostedt, designed [...]

AIGA Design Camp 2004

Branding and collateral design and art direction for AIGA Design Camp 2oo4.
The “brochure” is in the form of map to go with the camp theme. The concept of interactive design was applied to designing the map, so the user can access all necessary information within “3 clicks.” The contents are consolidated based on the need [...]

Starbucks Doubleshot Japan

I managed the packaging design for Starbucks Doubleshot Japan. The talented designer is Derek Shimizu. Those two dots are meant to be the finger rest because the can is so small: literally a shot size. We worked through the manufacture process and its limitations, and the top (used in a Japanese advertisement) is the final [...]

Core Chocolate Redesign 2007

The core chocolate packaging redesign was briefed as a simple, cosmetic redesign. I was the designer on the team, and through tight collaboration with procurement, packaging engineer and production partners, we were able to reduce material, simplify machine filling, source the packaging domestically and reduce cost. I also wanted to achieve the “market fresh” look [...]

Starbucks Holiday Gift

Every year, Starbucks Holiday gifts take over our lives for about 5 months. Here is a quick snapshot of what we worked on for the 2009/2010 Holiday… We work on everything you see in the store!

Above are some of the packaging we designed for the Holiday 2008/2009 (that’s the end-of-year 2008)

And here are some of [...]

Jill Bucy Skincare Branding

Jill Bucy Skincare draws on French methodologies for all its facials and skincare services. The identity was inspired by Jill’s uniquely French method that naturally brings out inner glow of her clients. For her logo, the French culture referenced (fillets, colors) were balanced with the natural elements.